Just My Type by Simon Garfield

B4521. Just My Type by Simon Garfield. Paperback; 356 pages; 5.5” x 8.25”

Dive into the fascinating world of fonts with Simon Garfield as your guide. Whether you're curious about Ikea’s Verdanagate, the connection between the Beach Boys and EasyJet, or why it's okay to like Comic Sans, this book has the answers.

Discover the story of a New Zealand health worker fired for using uppercase letters, and learn why Prince during his Tafkap years can be referred to as a Dingbat. Spot movie time period errors and avoid fake posters on eBay. Garfield meets the creators behind famous typefaces and explores why some fonts, like people, have distinct personalities. From the high street to album covers, and from homes to offices, this book reveals the role of typography in our daily lives.

Just My Type explores the widespread dislike for fonts like Comic Sans, Papyrus, and Trajan Capitals, the European love for Helvetica, and how fonts can convey masculinity, femininity, nationality, and more. Simon Garfield is your ultimate guide to understanding the typefaces all around us.

"Whether you're a hardcore typophile or a type-tyro, there’s something here for you: be it the eye-opening revelations of Eric Gill’s utter and complete perversity, or the creation of the typeface that helped Mr. Obama gain entrance to the White House.” ––Chip Kidd, Preface.