House Industries Lettering Manual by Ken Barber

B4519. House Industries Lettering Manual by Ken Barber. Paperback; 198 pages; 8.5" x 11"

Discover the art and history of hand lettering with this comprehensive guide from House Industries, a renowned design studio. The book includes exercises, case studies, and typographic models covering serif, sans serif, brush, and script styles.

For over twenty-five years, House Industries has set the standard in American graphic design with its eclectic typeface collections and creative ventures, from fonts to fashion. Authored by Ken Barber, House’s head letterer and type design director, this manual brings you a hands-on approach to mastering lettering.

Inspired by Ken’s sold-out workshops worldwide, this richly illustrated handbook covers the history of lettering, various techniques, common styles, and tips for monetizing your work. Whether you're a novice or an experienced designer, this guide will help you excel in the dynamic art of lettering.

"Letters have always been starting point. Characters combine to make words that create ideas and build connections and new ways of thinking. And whether it was drawing a custom logo or using early digital font technology to experiment with forms, we reached for the alphabet as our favorite instrument to harmonize a relationship between art and commerce." ––Andy Cruz, Preface.